Tuesday, March 1, 2011

Save the Date: Sacto MoFo is coming on April 30th!

Gourmet food trucks.  Often mistaken for "roach coaches", they're actually clean, quality restaurants on wheels, buzzing with impressive culinary activity.  From lamb sliders to wood-fired pizzas, succulent porchetta sandwiches to sensational desserts, gourmet food trucks are taking most major U.S. cities by storm.  Collectively they've become one of the biggest food trends out there, but Sacramento still hasn't gotten on board.  Like the cupcake phenomenon, we seem to be a couple steps behind what's really trending in the food world.

Why is that?  Is the capital of California really that out of it when it comes to food?

Of course not!  If there's one thing Sacramento really knows how to do, it's food.  We have fabulous restaurants here in the Capital City, as well a solid base of incredibly passionate foodies who are always ready to try, review and recommend the latest hot spots. 

Unfortunately, current city ordinances are making it next to impossible for mobile food to find a home here in Sacramento.  From certain restaurants afraid of the competition, to the common misconception that food trucks are unsanitary and would attract the "wrong crowd", some folks just don't want to see those funny little trucks setting up shop around town. 

Luckily, there's Sacto MoFo.

Part community event, part social movement, Sacto MoFo (which stands for Sacramento Mobile Food) was founded as a way to bring awareness to this rising food trend and the issues blocking it from becoming a vital part of Sacramento's culture.  Not only would it provide an economic boost to our area (which is one of of the hardest hit in the nation by the recession), it would help revitalize our image and put us on the map as a true foodie town.  We love food here, and we should be able to enjoy it in every way possible - whether it's at a fine, established restaurant, or the hippest new food truck on the block.

The possibilities for mobile food here are endless.  Because Sacramento is so culturally diverse, a wide variety of cuisines could be represented here via mobile food vendors.  How great would it be to see a soul food truck or maybe a pupusa vendor traveling through the downtown area?  And of course, there's my favorite part of the whole thing: mobile food = good food for less!  Who can resist a great tasting meal that won't set you back $50 at a time?

On April 30th, Sacto MoFo will hold a full fledged food festival, with more than fifteen of Northern California's best mobile food vendors coming to the Capital city to show the public and the city council what mobile food can do for our area.

Sacto MoFo will be held at Fremont Park on Saturday, April 30th, from noon to 6pm.  Featuring local food vendors like Mini Burger, and San Francisco Bay Area mobile food rockstars like Spencer on the Go and Roli Roti, this event is sure to have something for everyone.  There's no admission fee, and those of you who will be taking advantage of the (hopefully) excellent weather & riding your bikes can enjoy free valet bike parking, courtesy of SABA

While all the vendor slots have been filled, this 100% volunteer-driven event could still use some support in the form of sponsorships or donations.  For the complete list of vendors and details on how you can help Sacto MoFo, you can visit their site at www.sactomofo.com.

Of course, the best way to show your support is to mark April 30th on your calendar and spread the word!  It's sure to be an awesome event that will be fun for the whole family.  Hopefully it will also bring about some serious changes in those city ordinances.  We all want to see Sacramento revitalized & re-energized, and I can't think of a better way to start doing that than with something everyone has in common: a genuine love of food.


  1. I may eat at a food truck, but I'll never stop calling them roach coaches. Haha

  2. Mike here (didn't feel like building an account for one post)

    My father and I looked into starting up a hot dog cart business and a snack bar at a local swap meet years ago. The law makes it VERY hard to start up a food business without having a million dollars in the bank already! For the most part rules are "suggested" to the health department by established restaurants to stifle competition... often the older establishments are "grandfathered" in so they don't have to meet the same criteria.

    Established fixed-location restaurants and the health department really don't like mobile kitchens. For hot dog carts we had to have hand-washing facilities (fine), a restroom (?), and an approved kitchen! They would not let us open a plastic bag full of frozen hot dogs and put them into the steamer unless we rolled the cart INTO an approved kitchen to do so. Seriously!

  3. All the more reason to join in on the action on Sacto MoFo day, Mike! These are just the types of restrictions on mobile food that Sacto MoFo is trying to get the city council to change. The more support they get, the better the chances of having far more reasonable laws & ordinances that will still allow mobile food vendors to bring us great food here in Sac.

  4. It's the fixed location restaurants that are most worrisome for health violations. Though I eat at both fixed, and mobile restaurants.

    How many vehicles actually have roaches...versus how many buildings? Plus, a restaurant can try hard to keep pests away, but when they're in a larger building attached to other tenants that may not do so well at that, they just crawl from one tenant to the next.



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